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> I have my own business - can I reclaim the VAT from my purchase?

When purchasing content through Cleeng you will be charged the VAT upfront. 
 
It's because Cleeng offers the possibility to purchase the live and on-demand video content only as a consumer.
 
If you wish to reclaim the VAT, you can use the receipt(s) you got from Cleeng after the purchase and supply them to your tax collector office. This only applies for businesses based in the EU, but never for consumers.